Attract - How a media product creates appeal to persuade audiences to consume the product.
Convergence - The coming together of previously separate industries, for example film, television, music etc.
Targeting - The process where a producer makes a Media product relevant and accessible to its target audience.
Polysemy - When there is more than one meaning encoded in a media text.
Hyperreality - A representation of nothing. A representation of something that does not exist. When something appears more real than the reality it represents.
Distribution - The process of making a media product available to audiences so that they can consume it, which includes aspects of marketing such as creating an advertising campaign. Examples include an album being sold on CD in a shop or digitally distributed online.
Othering - The process of viewing someone or something who is not the same as different and threatening. Someone who is not ‘the same’ but is represented or perceived as being ‘different. Since from a hegemonic perspective many media products assume the audience to be white, straight men, examples of groups who are routinely othered include young people, black people, gay people, and women.
Horizontal integration - When companies buy up other areas of production to increase profit.
Construction - The way in which something like a media product is created through certain intentions.
Representation - A re - presentation of something such as a social group, individual, place or event.
Scheduling - When something is arranged to take place at a specific time, for example a producer may market a product at a specific time to ensure most success.
Institution - An organisation founded for a religious, educational, professional or social purpose.
Mass media - Media products that are intended to reach large or dominant audiences.
Synergy - When two media platforms come together as one, for example, a newspaper company coming together with mobile applications.
Vertical integration - When a company buys up other other companies in the same area of industry to reduce competition.
Promotion - When a product is promoted it is advertised and positively marketed.
Stereotype - A commonly held belief about a certain group of people. Often used in Media products to easily establish character archetypes to the audience.
Demographics - The statistics behind the target audience of a product, usually determined by age, class, gender, culture.
Hypermodality - Where a media product, most notably an online media product goes beyond traditional modality through the use of hyperlinks. This allows audiences new and exciting ways of exploring and interacting with media products, but it can also lead to users falling down internet rabbit holes.
Globalisation - The process by which businesses or other organizations develop international influence or start operating on an international scale.
Digital technology - Any technology that is encoded in a digital format, for example media products which are accessed online or created using digital means such as Premiere Pro. Most media technologies now are digital.
Circulation - a count of how many copies of a media product are distributed. This can include physical distribution and subscription.
Target Audience - The precise audience which a producer wishes to market a media product towards.
Regulation - The rules and legal guidelines an industry has to follow when making media products. For example, when releasing a film in the UK, a producer must ensure their film complies with the guidelines of the BBFC.
Intertextuality - Where a media product or text makes reference to another media product or text.
Anchorage - The use of various visual codes and technical codes to 'fix' a particular meaning, or ideology.
Majors - A producer, for example a film producer, that creates a significant amount of media products and is a market leader in their field,. Examples of major film studios include 20th Century Fox, Warner Bros. and Disney.
Ideology - A system of beliefs and values. Every media product has an ideology, even if it's very simple!
Mode of address - The way in which a media product speaks to it's audience.
Multimedia integration
Conglomeration
Appeal
Postcolonialism
