'Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders. The public have to work harder to be noticed and we need agile but resourceful media to do that'
Monopoly = the exclusive ownership or control of something.
Rupert Murdoch:
- The Times
- The Sunday Times
- The Sun
- The Sun on Sunday
Trinity Mirror:
- Daily Mirror
- Sunday Mirror
- Sunday People
Scott Trust Limited:
- The Observer
- The Guardian
Conglomerate: a larger corporation consisting of multiple smaller companies.
Subsidiary: a smaller company owned by a larger corporation.
Curran Seaton on Monopoly:
' it extends their range of business and political connections, increases their corporation's prestige and, through judicious editorial appointments, contributes to the maintenance of public opinion favourable to private enterprise"
'anti-monopoly media regulation is needed not only to maintain fair competition but also to prevent the distortion of democracy.'
Having a monopoly means domination of multiple media industries. If the focus is on creating profit, ...
Alternatives to conglomerate ownership:
'Media policy should seek to create the conditions of greatest possible competition, thus enabling consumers to exercise sovereign control. |This produces media that people want, a wide range of choice, and media independence from government.
Public Service Broadcasting: broadcasting intended for public intended for benefit rather than to serve purely commercial interest.
'British
The BBC
- Set up in 1922
- Mission statement to 'inform, educate and entertain.'
- government owned payed by taxpayer
Independent Producer: free from outside control. eg. Channel 4
A diverse media landscape: produce content with out the sole intention of profit.varied range of content. Provides niche products that often act as alternative to mainstream. These socially diverse patterns of ownership support a more varied and adventurous media landscape.
