Music Video Coursework

Create an original music video to promote your new artist/band.

Length: 3 minutes - 3 minutes 30 seconds.

• 2 or more filming locations.
• Wide range of camera shots, angles and movement to interpret the music and lyrics of the song.
• Shots of the artist or band to establish a clear identity/image.
• Performance footage(rehearsal and/or live and/or lip synched)
• Representations of at least one social group.
• Clear structure with an element of narrative.
• Editing of original footage to the music track.
• Graphics depicting the original name of artist or band and title of the track.

How to get an A in the music video coursework:

• Use media language to demonstrate intertextuality and/or generic hybridity.
• Convey a complex representation of a social group using media language.
• Subvert and challenge typical representational stereotypes.
• Present an ideological context typical to an independent music label.
• Create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video.