Audience Pleasures, Uses and Gratifications

What ways do audiences take pleasure from media products?

David Gauntlet - Uses and Gratifications Theory:
Similar Lifestyles - seeing people of similar age/social situation/with similar ideologies to target audience.
Escapism - by assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in.
Surveillance - allows target audience to see situations and people that they would not normally see.
Sexual Gratification - where the target audience take pleasure in seeing people they find attractive.
Social Interaction - where the audience are able to use the media product to make friends and integrate in society.

Page/description of textual elements (see toolkit)	Target audience demographic and audience appeal	Audience interpretations (making reference to Hall), making reference social, cultural and historical circumstances	Possible audience uses and gratifications (Gauntlet)
Front cover of Woman 1960's magazine.	Middle aged women in the 1960's. Typically women that take the role of mother and housewife.	The hair and costume of the subject on the front cover is very contextual to its time.	The front cover could act as an escapism for women during this time as they may have a flawed life where they don't have much purpose. This front cover allows them to depict a perfect life with attractive looks, and they can desire to have this look.
Front cover of Adbusters alternative magazine.	Young adults, mixed genders. Specifically targeted to people who are interested in helping improve society eg. global warming/	This front cover weirdly conforms to the gender stereotype that men are aggressive. The body language and facial expression portray the image that men are genetically violent.	This magazine would fit best with the surveillance use and gratification as the magazine is very informative.

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