Definition:
A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters. 
The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the need for a company's employees to repeatedly answer the same questions.


A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media. 
The media kit commonly provides:

• the company's official name
• the names, titles and biographies of its most important people
• information about the company's history and function
• photos
• any press releases the company has had written about itself.
• can also provide contact information for reporters, who seek additional information or want to interview someone at the company.

An example of a Media Kit:

Vogue Media Kit 2018

Provides a very modern design due to the magazines use of space and colour. The pure white pages look sophisticated, and the thin sans serif font is elegant. However this is also contrasted to the magazines use of retro effects and mise-en-scene on it's images. This also gives the magazine a vintage look, mirroring how fashion from different eras comes back into style, (being a fashion magazine).