The video won numerous awards -Clio award for innovation creative excellence nominated for grammy. Video set against backdrop of flooding in New Orleans following Hurricane Katrina and the associated racial
Analysis:
In what ways are themes of conflict encoded in this video?
- Conflict between white/black culture
- Conflict between high and low culture
- Conflict between modern/past culture
- Conflict between police and rebellion
- Mise-en-scene "stop shooting us" accompanies lyric "get eliminated" symbolises threat of death made against the black community.
What are the functions and purposes of this music video?
- Raise awareness of world disasters, and to show that just because New Orleans is in an area mainly inhabited by a black race, that it should still matter as much as if it was in a white area.
What groups are represented in this music video? Are these representations typical or subversive?
- Black Women - Quite subversive representations
- White high class - Typical representations of white high culture, eg. suit and tie, big ancient houses, maids, children in white dresses and bonnets.
- 1950's New Orleans fashion - subversive as these settings/costumes are set in a modern music video, which is quite postmodernist, and unpredictable.
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