Carl Marx 
Marx argued, they all came together to overthrow the ruling class in a revolution. Equality for all in the shape of communism wold replace capitalism.

Commodity Fetishism: "is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required to make that product is lost once the object is associated with a monetary value for exchange." - Patricia Louie

Layout and Design: Simplistic yet powerful. No lexis makes audience focus entirely on images and create their own meanings of the representations. The images purposely fit together in a unique way. The images are of two binary opposite people, wealthy vs. poor. The top photo presents stereotypes of poverty, poor hygiene, depression, all enhanced by the B&W effect.