"there was a feeling that I think was shared by young people all around the world that the future does not compute. The future is all about ecological crisis, financial crisis, political crisis, and they will never be able to have a life that’s anywhere like the one their parents had. "
Adbusters is an alternative magazine that uses techniques such as 'culture jamming' to present opinions about our society.
How does Adbusters conform to and subvert stereotypical representations of gender?
In the front cover, Adbusters conforms the stereotypical representation of men obtaining aggressive qualities. This is clear in the image, where the male subject carries both a violent facial expression and body language. His screwed up screaming face, and clenched fist suggests hostility. The magazine links this to themes of war, through use of costume in the image's mise-en-scene. This reiterates the stereotype of men taking on roles of anger and violence, as the front cover implies the man has involvement with the military.
Lisbet Van Zoonen theorises that gender is constructed through codes and conventions of media products. This
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