Algorithms and Zoella

Algorithm - a process or set of rules to be followed in calculations or other problem solving operations, especially by a computer.

Machine Learning - an application of artificial intelligence (A.I) that provides systems with the ability to automatically learn and improve from experience without being explicitly programmed.

Artificial Intelligence - the theory and development of computer systems able to perform tasks normally requiring human intelligence.

Clay Shirky
"The audience no longer exists. All that remains is a hyperreal construction forged by algorithms."

"Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience."