Monday, 18 March 2019

Attitude Industry Research

When was the website launched? Readership? Circulation? 
January 2014 / Homosexual men / 11,000 (digital only)

What are the Hesmondhalghs theories regarding cultural Industries?
Key Theory - Companies try to minimise risks and maximise audiences through vertical and horizontal integration.
Media Convergence - When two companies or platforms come together to create a new form of media, eg, newspaper company and online media coming together to create online news.
Conglomeration - Conglomeration is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.


What does he suggest about digitalisation and the way they produce media?


What does he argue about audiences and the way they produce content?


What are the following terms referring to: internationisation, vertical/horizontal 
integration, multi-sector and multimedia integration?
Internationalisation - 
Vertical/Horizontal Integration - 
Multi-sector and Multimedia Integration - 
Does the press pack reflect the ideology of the magazine? Could it be argued that the pack reflects a contradictory ideology?

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