What do you think has gone particularly well so far this year? What are your strengths?
I feel that my media knowledge from last year at GCSE level has definitely helped in making me confident in analysing a piece of media and breaking it down to it's different representations. I also think our collaborated short thriller video was a good example of how our camerawork and editing skills are working well. I think my strengths are mainly in editing and analysing media.
Identify 3 specific targets for yourself for the rest of this year.
1. Remember to incorporate a media theory in all analysation work.
2. Improve camerawork skills.
3. Stay organised in completing each piece of work on time.
Suggestions about the course?
More class conversation, group activity and debating.
Learning needs?
Slow reader.
Friday 29 September 2017
Water Aid - Set Product 2
History and Background:
- Established in 1981 as response to UN campaign for clean water, sanitation and water hygeine education.
- organisations in 37 African, Asian and Central American counries
- Patriot has been Prince Charles since 1991.
2016 ADVERT
This charity advert reverts the normal conventions of charity adverts. It uses themes of hope and happiness to advertise the outcomes of the charities work rather than the issues that exist and are trying to be avoided. The costumes and settings of the advert create a clear link to dry and hot less economically developed countries who are suffering in poverty, which are contradicted with the binary opposite of happiness on the facial expressions, lighting, colour and sounds of the advert. The gradual build of diegetic sound, from one soft singing voice, to a symphony of singing voices creates a massive impact on emotion and feeling to the advert and almost creates an enigma of suspense for audiences to be excited to help. The collaborated singing gives a sense of teamwork. The advert factual and powerful due to the lexis however the mode of address is much less challenging and accusing of a normal charity advert and is more positive and influential.
What is the purpose of a charity advert?
-To persuade people to give money to the charity.
-To knowledge the public on the issue the advert is addressing and showing that it is happening in the world today
-To raise awareness of what the charity can do about it.
How do they work?
They use guilt to enforce the message of the advert, to make people want to help.
NSPCC:
Victim- Children (younger victims are more vulnerable)
Sounds- soothing, upsetting, emotional music. Weak whimpering of children creates empathy. Soothing voice of adult creates binary oppositiion to the subject of the adert and emphasises that the children DO NOT have one of these comforting adults to care for them.
Mise-en-scene- Dark lighting creates a dark atmosphere to address a serious matter; crying facial expressions make the audience feel guilty; costumes are old worn clothing to emphasise the neglected children.
Editing and camerawork- close-ups and slow-motion exaggerate the tone of the advert to receive the best outcome in forcing audiences to want to give their money to this charity. The low angle shots could represent the adult abusers who look down on the children, as if the charity is trying to put you in their shoes and see how the children act and feel around their abusers.
-To persuade people to give money to the charity.
-To knowledge the public on the issue the advert is addressing and showing that it is happening in the world today
-To raise awareness of what the charity can do about it.
How do they work?
They use guilt to enforce the message of the advert, to make people want to help.
NSPCC:
Victim- Children (younger victims are more vulnerable)
Sounds- soothing, upsetting, emotional music. Weak whimpering of children creates empathy. Soothing voice of adult creates binary oppositiion to the subject of the adert and emphasises that the children DO NOT have one of these comforting adults to care for them.
Mise-en-scene- Dark lighting creates a dark atmosphere to address a serious matter; crying facial expressions make the audience feel guilty; costumes are old worn clothing to emphasise the neglected children.
Editing and camerawork- close-ups and slow-motion exaggerate the tone of the advert to receive the best outcome in forcing audiences to want to give their money to this charity. The low angle shots could represent the adult abusers who look down on the children, as if the charity is trying to put you in their shoes and see how the children act and feel around their abusers.
Wednesday 27 September 2017
Representations, Stereotypes and Identity
STUART HALL -Representations
thinks representations exist through the repetition and remix of media trends.
Representations: the ways in which media products constructs the world and aspects in it. Including social groups, individuals, issues and events.
Lindor
In what ways is Lindor brand chocolate represented in advert?
Calm connotations from music and actors body lang/ facial expressions to mirror the products connotations. Red, gold, almost royal colours used to create
In what ways do technical elements construct this representation?
Lexis: Hyperbole; soothing voice; 'Since 19--' creates nostalgia; 'Do you dream in chocolate?' the word dream connotes fantasy and avoiding reality, the feeling you can feel if you buy this chocolate.
Physically pleasing to the eye; melting, pouring chocolate, giving almost sexual connotations, plus the scene is set in a bedroom.
Slow-motion, fades, tracking shots, close-ups, all create a dream-like scene.
What are the potential ideological consequences of this advertisement ?
Ideological consequence: encourages obesity.
Superbowl
What groups are represented in this commercial break?
Chevrolet, appeals to specifically American heterosexual men, which is the main audience of the Superbowl. Rock music and lexis: 'you know you want a truck' sells the ideology of masculinity.
Stereotypes of British people being well-spoken and in a higher class.
Insurance aimed towards families, mothers all together watching the Superbowl.
Aimed at people interested in sports, of any ability.
Jurassic world, family films, connotations of nostalgia due to the previous run of Jurassic Park films.
What messages and ideologies are presented about these groups?
The range of adverts appeals to all audiences because of how wide the audience is of the Super Bowl in America.
What does this commercial break say about America in 2015?
There is a mix of tolerance and intolerance towards different groups in America at the time. The car advert including a disabled woman doing multiple sports despite her disability show it is accepting and even proud of indifference in a group of people, sending the message, 'everyone is capable'. However the are also stereotypical representations of women, in the car insurance advertisement, where it gives the message that women are bad drivers.
All of the adverts create a
Stereotypes: "A commonly held belief about a certain group of people"
RICHARD DYER: The role of stereotypes
thinks representations exist through the repetition and remix of media trends.
Representations: the ways in which media products constructs the world and aspects in it. Including social groups, individuals, issues and events.
Lindor
In what ways is Lindor brand chocolate represented in advert?
Calm connotations from music and actors body lang/ facial expressions to mirror the products connotations. Red, gold, almost royal colours used to create
In what ways do technical elements construct this representation?
Lexis: Hyperbole; soothing voice; 'Since 19--' creates nostalgia; 'Do you dream in chocolate?' the word dream connotes fantasy and avoiding reality, the feeling you can feel if you buy this chocolate.
Physically pleasing to the eye; melting, pouring chocolate, giving almost sexual connotations, plus the scene is set in a bedroom.
Slow-motion, fades, tracking shots, close-ups, all create a dream-like scene.
What are the potential ideological consequences of this advertisement ?
Ideological consequence: encourages obesity.
Superbowl
What groups are represented in this commercial break?
Chevrolet, appeals to specifically American heterosexual men, which is the main audience of the Superbowl. Rock music and lexis: 'you know you want a truck' sells the ideology of masculinity.
Stereotypes of British people being well-spoken and in a higher class.
Insurance aimed towards families, mothers all together watching the Superbowl.
Aimed at people interested in sports, of any ability.
Jurassic world, family films, connotations of nostalgia due to the previous run of Jurassic Park films.
What messages and ideologies are presented about these groups?
The range of adverts appeals to all audiences because of how wide the audience is of the Super Bowl in America.
What does this commercial break say about America in 2015?
There is a mix of tolerance and intolerance towards different groups in America at the time. The car advert including a disabled woman doing multiple sports despite her disability show it is accepting and even proud of indifference in a group of people, sending the message, 'everyone is capable'. However the are also stereotypical representations of women, in the car insurance advertisement, where it gives the message that women are bad drivers.
All of the adverts create a
Stereotypes: "A commonly held belief about a certain group of people"
RICHARD DYER: The role of stereotypes
- an ordering process
- a shortcut for producers
- a reference point for audiences
- an expression of dominant societal values
Anchor Spreadable butter:
Camera work-
Editing-
Sound- Soft music in background creates calm family atmosphere.
Mise-en-scene- Bright happy lighting.
Elderly people are stereotyped to be deaf and less abled and knowledgable. Typically she doesn't understand todays technology.
Younger children are stereotyped in the advert to have cheeky attitudes which are typical to their age and can be recognised by audiences that have children of their own, bringing a 'relatable' sense to the advertisement.
This girl can:
Camera work- lots of close ups to focus on specific aspects of the different sports women CAN do.
Editing- Specifically fit to the music for almost music video effect.
Sound- Song by solo female artist, deliberately empowering the woman's role.
Mise-en-scene- lots of
Women are represented in the way that avoids the stereotype of women not being able to take part in sport. It is a positive representation that contradicts stereotypes of women not being allowed to sweat, be fat, or take part in all sports that men take part in.
It also looks on body representation and sends the message that there is no perfect body and that women are allowed to be over-sized yet still live healthy lives with exersise.
Lots of different ethnicities and abilities were shown
Pot Noodle:
Camera Work-
Editing-
Sound-
Mise-en-scene-
Homosexuality is represented in the advert in the camp characteristic of the boy after being very stereotypically male when training, lifting weights and building his body.
The role he takes on is typically the role of a female and it is mocked in the way
Different classes and ethnicities are represented: working class with a big family all supporting one member, stereotypical setting and costume of the working class.
However the only black person represented is stereotyped
2002 Pot Noodle:
Sound- Promiscuous music, adds to sexual connotations
Mise-en-scene- Settings, costumes, body language, props all have connotations of sex.
Stereotypes of men having the power, and women being the 'slag'.
Prostitution is glamourised and empowered wrongly.
Stereotypes of boring middle-aged women in contrast to young slutty uncontrollable women, but no in between, as if that is the only two types of women.
DAVID GAUNTLET: Theories of identity
Despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on television. He writes there are now many more representations of gender.
Stereotypical roles of men:
- Men should go to work
- Suit and Tie
- More laborious jobs
- Leaders
- Sports
- Violence and aggression
- Business
- Dominance
- Physical strength and competition
Stereotypical roles of women:
- Stay home
- Care for children
- Cooking and cleaning
- Shopping
- Lower-payed jobs
- Defined by bodies rather than personality
- "lady-like"
- Submissive
- Sensitive and emotional
Monday 18 September 2017
Advert Analysis
These two adverts use very contrasting methods to uniquely sell their products. In the Chanel advert (left), audience focus is drawn to the composition of the image, as significance is placed on the bottle of product which is noticeably larger than the subject. Her body language seems like she is dependant on the product as her limbs are wrapped around it, and she carries a content facial expression. The pure, plain white background signifies a more serious attitude toward fashion and perfume industry. These features create a stereotypical audience aim for a younger, more modern female adult group.
In the Heinz advert however, they have used a much more innocent and simple approach as themes of childhood and fairytale are used in the reference to the story of Jack and the Beanstalk. The language used in the advert possibly creates an enigma code for younger audiences, who might experience excitement from the concept of 'magic', and will be intrigued by the products abilities. The rich green colour scheme connotes a natural and organic mood, which will be appealing to parents who prefer healthier diets for their children.
Monday 11 September 2017
A short thriller sequence
Title: WE FOLLOW
Plot Scenario:
*Subject in reception waiting room looking anxious, very first shot; extreme close-up of popping gum in mouth (dramatic opening sound), another shot of their leg ticking nervously, and a long shot introducing the character in the waiting room using nervous body language and facial expressions.
*The subject begins to walk up the wide stairs, shot from behind, she begins to slow down as louder footsteps are heard from above, either side of her. Close up of feet slowing down from behind. Medium shot in front, as her head lowers.
*High angle shot, as she turns around, back down the stairs and begins to pick up the pace. The followers are closing in on the subject slowly.
*Extreme close-up of clicking the lift button continuously, panicking.
*The lift takes too long so she takes a different turn and comes to a split path of two corridors. Point of view shot shows the camera swapping between the two corridors, hesitating to choose which path to take.
*She begins to run down the longest corridor; behind long shot zooming in as she is running. A follower appears at the very end of the corridor, long shot of corridor creates eery atmosphere. Extreme close-up side view of main character, sweat dripping from her forehead, as she is panting.
*Running back to the elevator, followers begin to close in on her from every angle. Aggressively pressing the button for the lift and looking from side to side, the lift door finally *dings* and opens...
*Behind shoulder shot as lift doors open to reveal a follower in the lift and the screen goes black.
Sounds:
*Popping gum
*Leg shaking
*Loud footsteps descending slowly
*Clicking lift button nervously
*Running footsteps down corridor
*Panting/exhausted breath
*Clicking lift button aggressively
*Lift *ding*
Plot Scenario:
*Subject in reception waiting room looking anxious, very first shot; extreme close-up of popping gum in mouth (dramatic opening sound), another shot of their leg ticking nervously, and a long shot introducing the character in the waiting room using nervous body language and facial expressions.
*The subject begins to walk up the wide stairs, shot from behind, she begins to slow down as louder footsteps are heard from above, either side of her. Close up of feet slowing down from behind. Medium shot in front, as her head lowers.
*High angle shot, as she turns around, back down the stairs and begins to pick up the pace. The followers are closing in on the subject slowly.
*Extreme close-up of clicking the lift button continuously, panicking.
*The lift takes too long so she takes a different turn and comes to a split path of two corridors. Point of view shot shows the camera swapping between the two corridors, hesitating to choose which path to take.
*She begins to run down the longest corridor; behind long shot zooming in as she is running. A follower appears at the very end of the corridor, long shot of corridor creates eery atmosphere. Extreme close-up side view of main character, sweat dripping from her forehead, as she is panting.
*Running back to the elevator, followers begin to close in on her from every angle. Aggressively pressing the button for the lift and looking from side to side, the lift door finally *dings* and opens...
*Behind shoulder shot as lift doors open to reveal a follower in the lift and the screen goes black.
Sounds:
*Popping gum
*Leg shaking
*Loud footsteps descending slowly
*Clicking lift button nervously
*Running footsteps down corridor
*Panting/exhausted breath
*Clicking lift button aggressively
*Lift *ding*
Friday 8 September 2017
My Media Preferences
*The Fresh Prince of Bel-Air
*The Get Down
*Power
*Friends
*Sherlock
*F is for Family
Top films,
*Back to the futures(All)
*Lord of the Rings(All)
*Inception
*Forrest Gump
*Nightmare before Christmas
*Slackers
Top actors,
*Morgan Freeman
*Jim Carey
*Will Smith
Top Albums of the Year,
*Nines- One foot out
*Kendrick Lamar- DAMN
*Kodak Black- Painting Pictures
*J HUS- Common Sense
*J HUS- Common Sense
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