Water Aid - Set Product 2

History and Background:

• Established in 1981 as response to UN campaign for clean water, sanitation and water hygeine education.
• organisations in 37 African, Asian and Central American counries
• Patriot has been Prince Charles since 1991.

2016 ADVERT

This charity advert reverts the normal conventions of charity adverts. It uses themes of hope and happiness to advertise the outcomes of the charities work rather than the issues that exist and are trying to be avoided. The costumes and settings of the advert create a clear link to dry and hot less economically developed countries who are suffering in poverty, which are contradicted with the binary opposite of happiness on the facial expressions, lighting, colour and sounds of the advert. The gradual build of diegetic sound, from one soft singing voice, to a symphony of singing voices creates a massive impact on emotion and feeling to the advert and almost creates an enigma of suspense for audiences to be excited to help. The collaborated singing gives a sense of teamwork. The advert factual and powerful due to the lexis however the mode of address is much less challenging and accusing of a normal charity advert and is more positive and influential.