Channel 4

Persona Synthetics:
How does this advert target audiences?

• In a very unconventional way

What techniques are used to promote Humans?

• Enigma codes, withholds the narrative
• Self reflective advertising

Factfile for Channel 4:

Channel 4 is a British public-service television broadcaster that began transmission on 2 November 1982. 

ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority (IBA)

List of 10 most watched TV/film on channel 4:

Innovative, Distinctive, Diverse

Associated channels: E4, Film 4, More 4. Each one targets a specific, niche audience (for example E4 targets a young student type of audience with typically a comedy genre)

Notable releases - Skins, Big brother, Gogglebox, Made in Chelsea, The Inbetweeners