Assassin's Creed 3: Liberation Research

Initial research

Draw up a detailed pen portrait for the target audience for Assassin's Creed III: Liberation. Think age, gender, class, lifestyle, cultural capital…

Pen Portrait:
Age: recommended age 18+, realistic age 12-25
Gender: typically male
Sex: heterosexual
Class: working, middle
Lifestyle: typically school students, spend free time gaming, not much social life, other than online gaming with other gamer friends.
Cultural Capital: Generally people that won't care about how they dress/act/speak to others, or how they present themselves.
Ethnicity: This release of the game may appeal more to people of ethnic origin due to the difference in main character being a black female, which may share significance for the players.



Find eight pieces of promotional material related to Assassin's Creed III: Liberation. These may include the following:

• Posters
• Banner ads
• Promotional trailers
• Videos of events
• Fan produced media (example let's plays)
• Reviews
• Print adverts
• Merchandise, including soundtrack CDs and T -shirts

These promotional materials can be taken from 

• The initial 2012 release for the Playstation Vita (Assassin's Creed III: Liberation)
• The 2014 multi-platform re-release Assassin's Creed: Liberation HD, or
• The upcoming remaster

Poster/Print advert:

How does this appeal to the target audience?

• Creates enigmatic codes, through mystery in facial expression, blurred background that brings out the subject matter in foreground, lighting, and use of emotive language, eg, liberation.
• Use of a female character figure would typically appeal to young males who admire the female figure in an objective way.
• Posters are an effective mode of promotion as they are simple visual products that are on display out in public to a wide variety of audience.

Banner ads:

How does this appeal to the target audience?

• Creates proairetic codes where weaponry is presented suggesting violence, fighting, and action. This is enforced by the costume of metal armour and stance that the character holds.
• These are a specifically effective mode of promotion as they typically appear digitally online, which will appeal to gamers, or technologically involved people.

Trailer:

How does this appeal to the target audience?

• Gradually building music creates enigma code, and excites audiences through enhancing the action of the trailer.
• Representation on ethnic minority background which is empowered by the rise of the character, and the success of the player(you).
• Produced in a way that makes it like a film trailer, containing a narrative that will appeal to people that have maybe uninteresting lives, that want to find excitement in playing games.
• Video form promotion is effective as gamers are often online, and up-to-date on releases of videos and clips. It is also effective as it combines video, text and sound techniques which are powerful promotive tools.

Fan produced media/Reviews:

How does this appeal to the target audience?

• Fans, that are similar to the audience will give trusting advice/review that audiences will agree with. 
• Fans could reveal codes, secret techniques that audiences may not yet know about.