Wednesday 30 January 2019

Late Night Woman's Hour - Hygge

Late Night Woman's Hour
  • Came from Woman's Hour - 1960's
  • Niche audience 
  • Very intellectual
How does LNWH abide by OFCOMS regulatory framework:
-"Ensure a wide range of services and a wide appeals is available"
LNWH is specifically produced for a specific audience of women but covering a wide range within that.
-"Maintain plurality in broadcasting"
The BBC ensures it's internal plurality by avoiding bias. In LNWH Lauren Laverne as anchor will never stress an opinion that one point of view is right or wrong.
-"Protect audiences from offensive or harmful material"
LNWH originally broadcast at 11pm meaning that the content would be appropriate to the more mature audience listening a this time.
-"Protect audiences against unfairness or infringement of privacy"
Th BBC is careful to give limited details of public contributors on LNWH and any information will be given with their specific consent.

Create a pen portrait of a typical target audiences for LNWH.

Pen Portrait:

Age: 
25-45

Gender: 
Women


Class: 
Upper/Middle

Social status: 
British hardworking mothers


Cultural Capital: 
Intellectual ideas = high cultural capital

Interests/Lifestyle: 
Feminist




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