Vlogging
- Video blogs (day-to-day lives)
- Has become one of the biggest and most influencial forms of media.
- Might be sponsored, to advertise a product
Why has it become so popular?
- Easy to access, and are free (via YouTube)
- Apsirational nature, wanting to buy the things go the places these people do.
- A way to live vicariously
- Relatability factor
- Authenticity, unscripted narrative
- Amateurish/ anyone can do it
- Personal direct mode-of-address/identity, makes audiences almost feel like they are close friends of these vloggers, shown through point-of-view shot, as if you are sitting interacting with the vlogger.
- Weekly/Monthly update, a form of media that you can follow.
- You can follow and interact with vloggers though social media by commenting, posting, tagging on their profiles.
What does the film say about the way vlogging has changed since Youtube first started?
- Jim Chapman - started vlogging as he didn't have any friend - 'Anti-social version of being social'
- Increasing availability of internet and technology birthed vlogging.
- 4 years after Youtube was introduced, Youtube started using adverts to create money out of Youtubers, and this is when YouTube superstars began to form.
- Alfie - 'Hopefully exactly the same in reality' he tries to show his legitimate life, sees a future for Vlogging, Impossible to walk the streets without recognition.
- KSI - 11 million subscribers, 'a lot of people think it is easy' first 4 years are the most difficult, having to put out good content constantly. 'it's not about money (it is a bonus and obviously will take it) but I'm doing what I love'
- Joe Sugg - Used to just be a roof thatcher, has a graphic novel, videos have been watched over 1/2 billion times. 'experiencing a new kind of fame'
- Zoey appeared on popular television show British Bake Off
- 'Community watching and listening to your content'
- All about reaction, the audience reacting to the content and replying through social media.
- Jims sister (Pixiwoo) - discovered Youtube by accident, just used it as a way for one person to see her using make-up and lots of people started watching and requesting more videos.
- A medium that allows anyone to share a story.
- Fans feel they know their favourite vloggers, and they can directly comment and communicate with them
- Confessional videos often get higher number of views, eg, Domestic Abuse: My Story
- What you choose to upload can define you and your identity.
- Not yet established a 'correct etiquette' of how to behave online, therefore Youtubers are still discovering and experimenting.
- Tyler Oakley - uses his vlogging fame to spread a message and help a cause (LGBT) didn't expect to appear as a role model. Personal apartment makes it clear that wealth is not important to him. Youtube has created a platform to allow anyone to have a voice, which having to go through a process.
- More and more people are vlogging
- Vloggers can sometimes hide their true identity due to not fitting into the norm/ not appealing to their fanbase/ risking their subscribers, views and popularity.
- Sexualisation - Sam Pepper
- Start innocently talking about something through vlogging, slowly it becomes marketable and profitable
- Johnny Benjamin - uses the platform to talk about mental health and help others struggling with similar problems.
- Individuals can speak to other individuals and spread words and feelings.
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