End of Audience

Clay Shirky

• Audiences are no longer passive
• They interact with products in an increasingly complex variety of ways

Applying theory to Radio:

Here, audiences have reacted to the set LNWH episode of 'hygge' where the individual has created their own product of 'hygge' and shared it to their 'fans' online on twitter. She also adds the hashtag Zoella, intending she follows youtubers, who are also forms of 'end of audience' as they are interacting and creating their own media rather than being passive listeners/viewers.