How does Attitude attract/target its audiences? How does it construct an audience? [15]
Magazine targeted at gay men through presenting a lifestyle that is relatable to this audience
Reference to similar interests, LGBTQ community, gay icons (such as brittany spears, lady gaga, madonna), arts culture
Visual codes of gay pride, eg, rainbow flag
Lexis, reflects stereotypical gay mode of address, flamboyancy, "Shawn Mendes the new face of Calvin Klein, the thirst is real"
Intertextual reference to gay dating website 'Grinder', would be of interest to gay audience
Age category of 25-50 year olds, not a young audience as there is lack of reference to younger audience interests
Huge marketing towards gay/lesbian audiences in all media industries, due to 'pink pound' , the concept that gay audiences have higher disposable income, as stereotypically do not have children.
Stuart Hall - reception, representation and stereotyping
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