How have new digital technologies affected how the online media industry is regulated?
Knee Jerk Reaction
There is no regulation for online media other than websites self-regulation of their own rules and implications, so is very ineffective.
Demonetisation is one ineffective implication Youtube uses to regulate harmful material, by taking away funds for the producers of channels publishing this harmful content.
Online media is fast growing, modern industry, and audiences and individuals are active participants in the construction of media
Youtube algorithms can lead to younger audiences watching disturbing content
More convergent digital technologies
Zoella - blurring of advertisement and reality, been in trouble for this before. Young female demographic of the audience of her channel are most at risk to her harmful ideologies.
Lack of unifying regulatory body (no PEGI, IPSO, etc)
Lack of protection from potentially harmful content
Power of tech companies eg, google (owns youtube, android, all google platforms(maps, translate))
Livingstone and Lunt
- regulation is at risk due to increasing convergent technologies and and increasing power of global media corporations
Attitude however is a magazine, and even though it is an online platform, it is still regulated by IPSO (Independent Press Standards Organisation), who create a clear set of rules, but still, they are ineffective in reinforcing these rules, and online magazine companies can easily find ways around this.
Boys section, very sexualised, emphasis on naked body, could be harmful to younger audiences
Regulation is the rules an restrictions every media product must follow. These are generally implicated through a unifying regulatory body, some examples of these include, PEGI (Pan European Game Information) IPSO (Independent Press Standards Organisation), etc. Online media industry however, does not
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